The Serasoft® Story

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Serasoft is the original plush fabric from Berkshire Blanket. These classic throws have a brilliant history that speaks to how the company got its start.

While traveling on a quest to research fabrication practices that would increase the comfort and warmth of our blankets, founder Rick Lotuff found his inspiration from a teddy bear in a children’s toy shop. He looked at the bear’s fur in a new way…

…Children all over the world loved this fabric that was used for making wonderfully soft, plush toys. It comforted and soothed them. He asked himself - why not make throws with the same material? But it had never been done before.

It took half a year of development and refinement, including reconstructing the material as a double-sided fabric for plush throws, but eventually Rick was happy with the result and Serasoft was ready for the market. Berkshire Blanket took a gamble and made 2,000 throws without a commitment from a retailer. Rick fully believed in the product, and knew if people were able to touch and cuddle the throw, they would immediately be attached to the softness.

In 2004 Berkshire Blanket coined the phrase Serasoft with the development of that first throw. Sera means ‘night’ in Italian, thus the plush blanket suggests a Soft Night, inviting thoughts of a cozy, comfortable sleep. This fabric revolutionized the throw category, as it was one of the first plush throws to be produced.

The Serasoft throw did so well that Berkshire decided to expand the fabric into blankets. In recent years, due to the popularity and fluffy comfort of our Serasoft blankets and throws, we have added Serasoft comforters, throw pillows, ultrasonic patterns, and décor prints. Today, Serasoft has become an adored household name!

Whether you have been a Berkshire Blanket fan for years, or you are considering buying your first blanket, the Serasoft is the perfect choice for quality and warmth. You can’t go wrong with the original blanket.

Serasoft Blankets


Genuine Serasoft Blanket

Oversized Serasoft
Luxury Blanket

Diamond
Patterned Ultrasonic
Serasoft Blanket

Printed Serasoft
Blanket in Construction
& All Star Sports

Serasoft Baby Girl Blanket

Serasoft Baby Boy Blanket

Serasoft Pillows


Serasoft Neckroll Pillow


Genuine Serasoft Pillow


Genuine Serasoft
Construction/All Star
Printed Serasoft Pillow

Serasoft Throws


BB Tech Screen
Cleaning Throw

Genuine Serasoft
Plush Throw

Printed Serasoft
Plush Throw

Cozy All Over
Foot Pocket with Sleeves


Serasoft Blankets Story

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Cream Navy Stone Oyster Burnt Red Willow
$37.00 - $57.00
The same quality, fabulous warmth and durability of our signature Serasoft blanket are now oversized! Whether you like to sleep cocooned, or need a blanket that accommodates a deeper mattress, this blanket takes plush comfort to new lengths - a true indulgence. Sleep better with relaxing softness.

  • Fabric: Serasoft
  • Size: Oversized. Comfortably fits twin, queen and king sized beds. The
    twin is 60 x 96, queen is 90 x 96 and the king is 108 x 96 inches.
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Same on both sides
  • Fabric height: Low-Medium
  • Warmth: All season
Chocolate Cream Pink
$24.00
A gift for your super fab BFF or the glamorous girl in your life! She can curl up with the cozy Serasoft throw and keep her tootsies warm with the non-slip slipper socks. The socks have a cable knit pattern, pink bow, and are furry inside. Comes in a polka dot bag that's ready for gifting! And she can reuse the bag for a shopping day out with the girls. This is a great gift for the fashionista.

  • Fabric: Serasoft
  • Size: Throw blanket is 50 x 60 inches
  • Gift bag
  • Slipper socks
  • Reverse: Same
  • Fabric height: Low
  • Warmth: All season
Cream Navy Steel Grey Blue Stencil Flower Bud Green
$12.00
Serasoft is our exclusive plush fabric, developed for exceptional warmth, comfort and durability. This high quality fabric is now available in decorative pillows that complement our Serasoft blankets and throws.

Try a collection in various colors to create a palette of cozy hues, or match them to your bedding, blankets and throws to complete the look.

Tremendously comfortable, cozy and chic, these toss pillows look at home on a chair, couch or bed.

  • Fabric: Serasoft
  • Size: 18 x 18 inch square
  • Reverse: Same
  • Fabric height: Low
  • Warmth: All season décor
Smoke Oyster Blue Stencil Flower Bud Green
$24.00
New England is famous for rolling green mountains, lakes, beaches…and our Serasoft fabric! It’s only natural that we would take our classic Berkshire Blanket plush and create a throw blanket palette inspired by the beautiful colors of our home.

This oversized throw is a home décor essential. It's perfectly plush, with a graceful drape, a soft handfeel, and washes great. Our Serasoft throw is generously sized for extra warmth at the foot of the bed, or for a cozy couch curl-up. You'll feel the stress lifting as you relax into softness.

  • Fabric: Serasoft
  • Size: Oversized 60 x 70 inches
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Same
  • Fabric height: Medium
  • Warmth: All season
Chocolate Dark Rust Mobile Desert Sand
$24.00
Bring fall into your home décor with our genuine Serasoft signature plush throw in our handsomely refined palette of autumn colors. These rich hues are stunning no matter the season!

This classic throw is at home in the bedroom, living room, or even in the car for on-the-go adventures. The graceful drape and soft handfeel will have you reaching for your Serasoft throw blanket time after time. And the generous size makes this throw big enough for two person snuggles or an indulgent wrap-yourself-up cuddly experience!

  • Fabric: Serasoft
  • Size: Oversized 60 x 70 inches
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Same
  • Fabric height: Medium
  • Warmth: All season
Black White
$24.00
Our signature Serasoft fabric is the original classic plush: supremely soft, undeniably cozy, and totally cuddle worthy. Add a touch of drama to your home décor with our Genuine Serasoft in black or white throws.

These generously oversized throw blankets are perfect for cuddling up with on the couch, either by yourself or with your favorite snuggler. The black throw blanket is a deep, dark color that won’t fade or wash out over time. The white throw blanket is a pure, brilliant white that’s sure to dazzle on your couch, sofa, or bed.

  • Fabric: Serasoft
  • Size: Oversized 60 x 70 inches
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Same
  • Fabric height: Medium
  • Warmth: All season