The Serasoft® Story

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Serasoft is the original plush fabric from Berkshire Blanket. These classic throws have a brilliant history that speaks to how the company got its start.

While traveling on a quest to research fabrication practices that would increase the comfort and warmth of our blankets, founder Rick Lotuff found his inspiration from a teddy bear in a children’s toy shop. He looked at the bear’s fur in a new way…

…Children all over the world loved this fabric that was used for making wonderfully soft, plush toys. It comforted and soothed them. He asked himself - why not make throws with the same material? But it had never been done before.

It took half a year of development and refinement, including reconstructing the material as a double-sided fabric for plush throws, but eventually Rick was happy with the result and Serasoft was ready for the market. Berkshire Blanket took a gamble and made 2,000 throws without a commitment from a retailer. Rick fully believed in the product, and knew if people were able to touch and cuddle the throw, they would immediately be attached to the softness.

In 2004 Berkshire Blanket coined the phrase Serasoft with the development of that first throw. Sera means ‘night’ in Italian, thus the plush blanket suggests a Soft Night, inviting thoughts of a cozy, comfortable sleep. This fabric revolutionized the throw category, as it was one of the first plush throws to be produced.

The Serasoft throw did so well that Berkshire decided to expand the fabric into blankets. In recent years, due to the popularity and fluffy comfort of our Serasoft blankets and throws, we have added Serasoft comforters, throw pillows, ultrasonic patterns, and décor prints. Today, Serasoft has become an adored household name!

Whether you have been a Berkshire Blanket fan for years, or you are considering buying your first blanket, the Serasoft is the perfect choice for quality and warmth. You can’t go wrong with the original blanket.

Serasoft Blankets

Genuine Serasoft Blanket

Oversized Serasoft
Luxury Blanket

Patterned Ultrasonic
Serasoft Blanket

Printed Serasoft
Blanket in Construction
& All Star Sports

Serasoft Baby Girl Blanket

Serasoft Baby Boy Blanket

Serasoft Pillows

Serasoft Neckroll Pillow

Genuine Serasoft Pillow

Genuine Serasoft
Construction/All Star
Printed Serasoft Pillow

Serasoft Throws

BB Tech Screen
Cleaning Throw

Genuine Serasoft
Plush Throw

Printed Serasoft
Plush Throw

Cozy All Over
Foot Pocket with Sleeves

Serasoft Blankets - Throws, Pillows and More

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Serasoft Bed Blanket with Diamond Quilting
Purple Posey Cherry
$37.00 - $57.00
Sale: $26.00 - $40.00
If you love our Genuine Serasoft blankets, but are looking for a touch of texture, this is the blanket for you. It's the same cozy and warm fabric as always, but a repeating double diamond pattern is ultrasonically emblazoned into the blanket. It looks like it has been quilted, but there are no threads! It is subtle but permanent, and will not wash out. Serasoft blankets are our signature product and we love bringing you new, fashion forward versions.

  • Fabric: Serasoft
  • Size: Comfortably fits twin, queen and king sized beds. The twin is 66 x 90,
    the full/queen is 90 x 90 and the king is 108 x 90 inches.
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Smooth
  • Fabric height: Low
  • Warmth: All season
eComfort Lap Reader & Throw Set
Black Pavement
Enjoy the comfort of our original Serasoft® throw paired with the convenience of a lap reader. This wedge is a soft tablet/book stand so you can read hands-free! If you have an e-reader, you know it can get heavy or awkward to hold after awhile without something to prop it up. Now you can read and surf for hours on the couch or on the go. This reading aid is especially great for travel in the car or on the plane. We also recommend it for students who want to get away from their desk and make homework and studying cozier.

  • Stripe lap rest comes with pavement (grey) throw
  • Flower lap rest comes with black throw
  • Lap rest featuring a triangular wedge holds any size tablet or book
  • Soft foam center
  • Throw size 50 x 60 inches
Genuine Serasoft® Plush Throw Blanket
Chocolate Midnight Blue Dark Rust Mobile
Serasoft is the original Berkshire fabric, and this throw is a home décor essential. It's perfectly plush, with a graceful drape and a deliciously soft handfeel. Our throw is just the right size for a little extra warmth at the foot of the bed, or for a cozy couch curl-up. You'll feel the stress lifting as you relax into softness.

  • Fabric: Serasoft
  • Size: 60 x 70 inches
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Same
  • Fabric height: Low-Medium
  • Warmth: All season
Oversized Serasoft® Bed Blanket
Cream Navy Stone Oyster Burnt Red Willow
$37.00 - $57.00
The same quality, fabulous warmth and durability of our signature Serasoft blanket are now oversized! Whether you like to sleep cocooned, or need a blanket that accommodates a deeper mattress, this blanket takes plush comfort to new lengths - a true indulgence. Sleep better with relaxing softness.

  • Fabric: Serasoft
  • Size: Oversized. Comfortably fits twin, queen and king sized beds. The
    twin is 60 x 96, queen is 90 x 96 and the king is 108 x 96 inches.
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Same on both sides
  • Fabric height: Low-Medium
  • Warmth: All season
Glam Girl Cozy Throw Set
Chocolate Cream Pink
Sale: $17.00
A gift for your super fab BFF or the glamorous girl in your life! She can curl up with the cozy Serasoft throw and keep her tootsies warm with the non-slip slipper socks. The socks have a cable knit pattern, pink bow, and are furry inside. Comes in a polka dot bag that's ready for gifting! And she can reuse the bag for a shopping day out with the girls. This is a great gift for the fashionista.

  • Fabric: Serasoft
  • Size: Throw blanket is 50 x 60 inches
  • Gift bag
  • Slipper socks
  • Reverse: Same
  • Fabric height: Low
Serasoft® Comforter Mini Bed Set in Blue/Green Plaid
Blue Plaid
$79.00 - $99.00
Sale: $56.00 - $70.00
The most versatile comforter offers our warm, cozy, plush Serasoft fabric on one side, and cool pongee on the other. It's super comfortable, and the perfect complement to our matching bed sets.

The twin comes with one matching sham, and the full/queen comes with two.

The twin is 60 x 86 and the queen is 86 x 86. All shams are 30 x 24.
Genuine Serasoft® Pillow
Cream Grey Burnt Red Mocha Latte
Serasoft is our exclusive plush fabric, developed for exceptional warmth, comfort and durability. This high quality fabric is now available in decorative pillows that complement our Serasoft blankets and throws.

Try a collection in various colors to create a palette of cozy hues, or match them to your bedding, blankets and throws to complete the look.

Tremendously comfortable, cozy and chic, these toss pillows look at home on a chair, couch or bed.

18 x 18 inches.