Our fabrics, your comfort... find your favorite and let's get cozy.

Over 20 years ago we brought fleece into the bedroom for the first time (before us, it was only used for apparel). Since then we've continued to dream up innovative fabrics and designs that change the relationship American consumers have with their blankets.

A little bit science, a little bit art, our full time designers and product developers are constantly working to create the softest blanket you've ever felt. Whether it's the furry plush of our Extra-Fluffy, or the sleek feel of our VelvetLoft, we make just the right fabric for your next favorite blanket.

Because, after all, your comfortable night's sleep is our day job.

our plush fabrics...

Our VelvetLoft is a stunner with a sleek feel and light sheen..

Snuggle up to the soft plush of our signature Serasoft fabric.

For extra warmth and softness, choose our cozy Shearloft.

Sink your hands into the furry plush of fan-favorite Extra-Fluffy.

Refined and elegant, Primalush is our newest spotlight fabric.

our other fabrics...

Our Microfleece stays soft and resists pilling wash after wash.

Get in touch with your natural side with our eco-friendly fabrics.

It's all of the luxury and none of the guilt with our faux furs.

Looking for more? Our site and retail partners carry other cozy fabrics that might not be listed here. Poke around and see what gems you can find!

Still stumped? We're here to help! Contact us if you need assistance finding a fabric that's just right for you or are trying to identify one you already have and love.