Serasoft is our original plush fabric for blankets, throws, bedding and toss pillows, soft and cuddly for every day.

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Genuine Serasoft® Blanket
$32.00 - $52.00
Serasoft is the original Berkshire fabric, and we consider it a core bed blanket for every home. Use it as a top blanket in warmer months or the perfect layer to keep you cozy on blustery days.

  • Fabric: Serasoft
  • Size: Comfortably fits twin, full, queen and king sized beds. The twin is 60 x 90, full/queen is 90 x 90 and the king is 108 x 90 inches.
  • Warmth: All season
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Same
  • Fabric height: Low
  • Low fabric height makes it pill- and shed‑resistant

It offers the perfect balance of weight, warmth and comfort. Sink into pure comfort and indulgence for a better night’s rest.
4.75

(3)

The Original BB Tech® Screen Cleaning Throw
Was: $32.00
Now: $22.00
Never lose your screen cleaning cloth again! Our Screen Cleaning Throw is a super soft throw blanket with the convenience of a screen cleaner right at your fingertips. The extra wide microfiber binding has enough surface area to clean tablets, smartphones, and glasses easily.

  • Fabric: Serasoft
  • Size: 50 x 70 inches
  • Warmth: All season
  • Movability: Drapable
  • Border: 3 inch screen cleaning microsuede binding at the top and bottom of the blanket; 1 inch stitched on the sides
  • Reverse: Same
  • Fabric height: Medium

Only the Original BB Tech® Screen Cleaning Throw features our classic Serasoft® fabric: a warm, medium weight plush, perfect for a cuddling with when reading or surfing the web. A great companion gift for a new smartphone, tablet, or e-reader device. Ideal for kids, college students, geeks, grandparents, yourself--everyone needs a clean screen!
5.05

(1)

Cupcakes Printed Serasoft® Pillow
Was: $18.00
Now: $14.00
Lean on them, hug them, rest your head, toss them…these Genuine Serasoft® bolster pillows are comfy for every day. You’ll want to eat up this yummy cupcake print with pink and green dots.

  • Fabric: Serasoft
  • Size: 12 x 18 inches
  • Warmth: All season décor
  • Reverse: Same
  • Fabric height: Low

Pair it with the matching accessories in our Cupcake Collection for maximum cuteness!
Cupcakes Serasoft® Neckroll Pillow
Pink frosted cupcakes decorate this neckroll bolster pillow! It’s great to support your neck or to toss on top of the bed. The log shape makes it unique and comfy.

  • Fabric: Serasoft
  • Size: 13.5 x 7.5 inches
  • Warmth: All season décor
  • Reverse: Same
  • Fabric height: Low

Find all the matching accessories in our Cupcake Collection.
Kids Princess Applique Pillow
This pink and purple princess crown pillow is so comfy and fun. It can be a decorative toss pillow, backrest, or the finishing touch to a princess bedding set. Made of fuzzy Serasoft®, it’s irresistibly cozy...nothing less for her castle! Removable pillow case cover makes it easy-care, and easy to wash.

  • Fabric: Serasoft
  • Size: 12 x 18 inches
  • Warmth: All season décor
  • Reverse: Purple Serasoft
  • Border: Pink piped edge
  • Fabric height: Low

Pair it with the matching accessories in our Princess Collection for maximum cuteness!
Princess eComfort Lap Reader
eComfort Lap Readers are cute, soft, and functional! Kids can prop their book or tablet on this wedge rest so they can read or surf for hours without getting tired.

  • Princess lap reader is pink Genuine Serasoft with a crown applique on the front and the word "princess" on the back
  • Lap rest featuring a triangular wedge holds any size tablet or book
  • 12 inches wide and 6.5 inches tall
  • Soft foam center

Encourage kids to read with this fun reading accessory, or add it to their study corner. You can also use it for on-the-go travel in the car or plane.

Genuine Serasoft® fabric with a princess theme is oh-so fun and cozy. Find all the matching accessories in our Princess Collection.
SoSoft™ Baby Boy Blanket Gift Set
Welcome the new bouncing baby boy with this adorable set of three 30 x 40 inch SoSoft™ plush baby blankets! The new sports fan is sure to feel safe and secure in one of these soft and snuggly lovies.

  • Fabric: SoSoft
  • Size: 30 x 40 inches
  • Warmth: All season
  • Movability: Wrap and cuddle
  • Border: 1 inch stitched
  • Reverse: Same
  • Fabric height: Medium
  • One blanket each in the following colors: Sports print, Peapod green, and Sky Blue
  • Includes reusable white woven basket tied with blue ribbon, perfect for gifting.
  • See all of our Baby Blanket Gift Sets.

Right after he’s born the first thing the new parents will do (after counting fingers and toes!) is wrap up their little guy up to keep him warm and comfy. Give them three cozy options to choose from. And parents will love the sturdy, reusable woven basket included with each set.
Princess Kids Nap Mat
$38.00
Every princess needs her beauty sleep…erm, beauty nap, that is! This nap mat is filled with a soft layer of cushioning for comfort and has a water-repellant nylon backing.

  • Size: 22 inches across (pillow) and 51 inches long
  • Removable head rest pillow for easy washing
  • Serasoft blanket attached
  • Water-repellant nylon backing
  • Rolls up with Velcro closure and a carry strap
  • Accessory pocket
  • Part of our Princess Collection.

Perfect for pre-K and kindergarten naptime, and toddlers, too! When you can't tuck them in at school...give them the coziest rest possible!

The attached Serasoft® blanket will keep any chills out. Little heads can rest on the pillow, which has a removable insert for easy washing. Roll it up easily with a Velcro closure and carry strap for storage.
SoSoft™ Gender Neutral Baby Blanket Gift Set
Was: $22.00
Now: $19.00
Our Gender Neutral Baby Blanket Gift Set is the perfect shower gift for moms and dads waiting to find out the gender of their new baby! It’s also a great option for parents who don’t like sports for boys or pink for girls.

  • Fabric: SoSoft
  • Size: 30 x 40 inches
  • Warmth: All season
  • Movability: Wrap and cuddle
  • Border: 1 inch stitched
  • Reverse: Same
  • Fabric height: Medium
  • One blanket in each color: Baby Monkeys, Lemon Zest, and Oyster
  • Includes reusable woven basket tied with ribbon, perfect for gifting.
  • See all of our Baby Blanket Gift Sets.

Each set comes with three SoSoft™ plush baby blankets in a sturdy, reusable woven basket. For generations, the first thing we do after counting fingers and toes is wrap up the new bundle of joy. Continue this welcoming tradition with these adorably soft and cozy blankets.
Serasoft® Toddler Blanket - Girls' Bedding
Was: $24.00
Now: $19.00
When she’s curled up in her crib to sleep, this Serasoft blanket will lull her into the warmth of sweet dreams. And as she starts to grow, it turns into a junior or convertible bed throw! Choose a print as sweet as your little girl.

Size 50 x 70 inches.

Serasoft® Boy Baby Blanket
Was: $19.00
Now: $15.00
Planes, trains, and dinos, ROAR! Only these awesome themes will make your little man the cutest guy around when he’s wrapped up in his new blanket. This throw is cuddle-sized for newborns to 14 months.

Size 30 x 40 inches.

BB Tech® Screen Cleaning Throw - Extra Edge
$34.00
We took our popular Original Screen Cleaning Throw and added fresh new colors and the screen cleaning binding on all four sides! No need to keep track of a little cloth to wipe away dirt and smudges. The extra wide microfiber binding has enough surface area to clean tablets, smartphones, e‑readers, and glasses easily. Never lose your screen cleaner again!

  • Fabric: Serasoft
  • Size: 50 x 70 inches
  • Warmth: All season
  • Movability: Drapable
  • Border: 3 inch screen cleaning microsuede binding on all four sides
  • Reverse: Same
  • Fabric height: Medium

Classic Serasoft® fabric is a warm, medium weight. This special throw is a super soft blanket with the convenience of a screen cleaning cloth right at your fingertips. A great companion gift for a new smartphone, tablet, or e-reader device. Ideal for kids, college students, geeks, grandparents, yourself--everyone needs a clean screen!
Throw Me A Bone for Dogs
$30.00
Our signature plush Serasoft fabric has gone to the dogs. No, not like that! The adorable plaid pet print pattern on this plush throw is truly for the dogs. Your fur baby will love snuggling up under this amazingly soft fabric. And when it’s time to get some energy out, you can throw him the plush dog bone: sherpa on one side and printed Serasoft on the other. Go fetch!

Throw is 50 x 60” and plush dog bone is 11” long.
Picnic on the Go - Zippered Water Resistant Throw
Was: $22.00
Now: $11.00
This picnic blanket is perfect on the sand, damp grass, or any outdoor surface because it has water resistant polyester on the bottom. SoSoft™ material makes up the top layer for a comfortable, soft seat wherever you take it.

  • Fabric: SoSoft reverses to water resistant polyester
  • Size: 50 x 60 inches
  • Warmth: Lightweight
  • The color of the strap indicates the color of plush fabric on the inside.
  • Movability: Holds shape
  • Border: Thin edge
  • Reverse: Water resistant polyester
  • Fabric height: None-low
Zipped up, it turns into a convenient carry bag, complete with a pocket for essentials. As a beach blanket, it keeps damp swimmers off the sand, and it’s even a great outdoor pillow during fireworks or concerts! Keep it right in your car for all your adventures.
Oversized Serasoft® Bed Blanket
$37.00 - $57.00
The same quality, fabulous warmth and durability of our signature Serasoft blanket are now oversized! Whether you like to sleep cocooned, or need a blanket that accommodates a deeper mattress, this blanket takes plush comfort to new lengths.

  • Fabric: Serasoft
  • Size: Oversized. Comfortably fits twin, queen and king sized beds. The twin is 60 x 96, queen is 90 x 96 and the king is 108 x 96 inches.
  • Warmth: All season
  • Movability: Drapable
  • Border: 1 inch stitched
  • Reverse: Same on both sides
  • Fabric height: Low-Medium
Genuine Serasoft® Pillow
$12.00
Serasoft is our exclusive plush fabric, developed for exceptional warmth, comfort and durability. This high quality fabric is now available in decorative pillows that complement our Serasoft blankets and throws.

Tremendously comfortable, cozy and chic, these toss pillows look at home on a chair, couch or bed.

  • Fabric: Serasoft
  • Size: 18 x 18 inch square
  • Warmth: All season décor
  • Reverse: Same
  • Fabric height: Low

Try a collection in various colors to create a palette of cozy hues, or match them to your bedding, blankets and throws to complete the look.
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